WAC Survey is pleased to introduce its SPORTS MARKETING Division.

WAC Survey SPORTS MARKETING will provide state-of-the art custom market research for those in the sports industry who want to optimize their marketing efforts on behalf of their respective franchises, audiences and fan bases. 

FOR IMPROVED TARGETING, BRAND POSITIONING, TO PROVIDE OPTIMIZED PRODUCTS AND SERVICES, TO COMPETE MORE EFFECTIVELY IN THE SPORTS BRAND MARKETPLACE (INCLUDING RETAIL BEHAVIOR AND ATTITUDES):

• Corporate Sponsorship Studies
• Advertising Signage and Billboard Effectiveness Testing
• Advertising and Promo Effectiveness Testing
• Fan/SeasonTicket Holder Satisfaction & Loyalty Tracking
• Market Segmentation and Targeting
• Optimizing Brand Positioning against Your Core Audience and Fan Base
• Learn what fans/season ticket holders do when they are not at your game
• What are the AT-GAME vs. AT-HOME consumption patterns of fan base?
• What are AT-GAME vs. AT-HOME fan base behavioral/attitudinal profiles?
• WAC Survey BRANDING RESEARCH expertise for Sporting Goods Industry
• What are the prevailing trends in sports related merchandising?
• How much money are your fans spending in different categories?
• How can you take advantage of current and future trends?
• Mystery shopping to optimize retail and game attendance experiences
• How can you create and sell more effective media packages?
• How to integrate TV/Radio patterns of fan base and season ticket holders
• Are your advertising/promo efforts getting through to important targets?
• What are the psychographic and lifestyle patterns of your fan base?
• How can the psychographic/lifestyle patterns be maximized?
• How do these patterns blend with fan base basic attitudes and behaviors?
• What is the latest BUZZ?
• How can you track and manage BUZZ to your advantage?